Metricstory found 10 search queries associated with an ad group for Blindsgalore that were delivering less-than-desired ROAS when bidding against competing brand terms. By adjusting bids on these 10 queries, there are savings opportunities of $5,417 over the course of 12 months.
Metricstory's report delivered the insight that one word had 10 poor converting search queries associated with a specific ad group. Over six months, the queries showed a 34.56% ROAS in total. And, of the 10 identified queries, only one contributed to any return whatsoever.