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About us
Based out of Seattle, we founded Metricstory in 2015 to allow eCommerce teams to spend more time doing what they love. We understand that the majority of eCommerce professionals began their careers in the industry to creatively solve challenging marketing problems, not spend their time mulling through data.

At Metricstory, we believe in empowering humans to do more human work. By using machine learning to first learn and understand your business, Metricstory has the ability to deliver truly custom analysis allowing eCommerce teams to do more of what they love.
About us
Based out of Seattle, we founded Metricstory in 2015 to allow eCommerce teams to spend more time doing what they love. We understand that the majority of eCommerce professionals began their careers in the industry to creatively solve challenging marketing problems, not spend their time mulling through data.

At Metricstory, we believe in empowering humans to do more human work. By using machine learning to first learn and understand your business, Metricstory has the ability to deliver truly custom analysis allowing eCommerce teams to do more of what they love.
Leadership
Industry experts with a track record of success.
Joshua Gebhardt
Founder & CEO
Joshua is passionate about helping eCommerce companies find their signal in the noise of data to understand the true story of their customers. Freeing teams to do what they are best at: to build relationships that serve and delight their customers, invariably bringing growth. Prior to Metricstory, he led strategy and sales for the #1 Google Analytics consultancy in the world, where he worked alongside CMOs and VPs at Fortune 500 companies. Raised in Hawaii, Joshua gave up surfing for the beautiful NW where he now lives with his wife and 2 children in Seattle, WA.
Brandon Nutter
Founder & CTO
Brandon, at his core, loves inventing. He is passionate about developing technology to help customers solve their biggest challenges. Prior to Metricstory, he was developing mobile SDK's to measure traffic on mobile apps. This gave him the inspiration on how he could expand this to deliver an even larger impact for companies. When he's not inventing at Metricstory, he loves the outdoors and eating good food with friends.
Ivo Salmre
Head of Product
Ivo brings 25 years of analytics expertise and enterprise product design experience to Metricstory. Prior to Metricstory, Ivo worked for 6.5 years at Tableau Software leading the team launching Tableau Online and serving as the technical advisor to the Chief Product Officer. Ivo worked at Microsoft for 14 years in software development and applied research which fed his passion for making data useful to people making critical decisions. When he's not working, he can be found skiing with his family in the Pacific Northwest.
Jonathan Rhodes
VP of Engineering
Jonathan is driven by the challenge of translating customer goals to technical strategy and balancing the needs of the moment with the vision for the future. Prior to Metricstory, Jonathan worked as a Senior Engineer at Google, designing, developing and deploying distributed systems and cloud APIs. When he is not at work, Jonathan can often be found outdoors spending time with his wife and friends.